Dana Green Team: telling the 2026 story
Prepared for Jen. What's working, what isn't, and how the brand ads start telling the story you already wrote.
Agenda
Your own list and your listing ads are winning
Past clients: 4.20%, your best spot
139 clicks on 3,313 views since 9/17. Strong response, but the list reaches few people.
NorCal runs about 16% ahead
Brand campaign medians: 0.79% here vs 0.68% nationally. Your list at 4.20% is many times both.
By the way, listing ads are winning too
1.48% vs 1.05% for 34 NorCal Starter campaigns.
Lafayette’s #1 luxury agent in 2026
Twice as many $4M+ listings sold as any other agent.
in sales volume, more than the next three agents combined ($38.0M)
of Lafayette's three highest sales of the year, at $9.0M and $6.5M, both in Happy Valley
Contra Costa MLS, per the Dana Green Team. Lafayette detached single-family $4M+, 2026 through 10/16. MLS sales only.
Focus Area #1 - Ad Creative
Brand ads that say something specific tend to get the click
137 of 213 brand ads we studied lead with a posed portrait, so a real number stands out.
Small samples, so read both as a lean, not a law. hugo brand ads, 61 brand campaigns, published in our creative guides.
Right now our campaign isn't talking about you
Your live brand ads lead with lifestyle creative. Not one says what Dana did in 2026. And much of her luxury business is off-market, so the public record undersells her too.
Focus Area #2 - Geofencing
Your geofence isn't broken. It's in the wrong place
Our three best geofencing campaigns stay close to home.
Median distance from your 44 fences to Orinda. Our best sit about 0.6 to 5 km from their market.
to 0.09%
Your first two weeks vs since. Same 16 ads since 9/17. Likely ad fatigue.
Tech and office addresses in your campaign targeting. Diversify this list.
Our best campaigns fence where buyers live and spend free time: condo towers, clubs, BART, coffee and grocery. Their ads match the place. Yours fence workplaces: Apple, Google, Meta and Sand Hill Road. Directional, clicks only. Two of the three comparison campaigns are only 2 to 3 weeks old.
2027 - 2 Key Objectives
Shift our audience targeting and our user experience
Key Objective #1 - Shifting audience targeting
Homeowners who may sell in 12 to 24 months
You asked about shifting the primary audience from buyers to luxury homeowners who may sell in the next two years.
- “Lamorinda Village membership”
- “what is my home worth”
- “decluttering service near me”
- orindacc.org
- moragacc.com
- rhcountryclub.com
- Orinda Country Club
- Moraga Country Club
- Merrill Gardens at Lafayette
The simplest way to reach $3M+ owners: a list
Your title rep pulls the owner list. We put your 2026 story in front of them.
Start with the Valleys
$3M+ homes in Happy Valley, Upper Happy Valley, Burton Valley and Reliez Valley. Add comparable Orinda and Moraga pockets.
Run it as a contact list
Like your past clients. Your own list already gets a 4.20% click rate.
Or fence the homes
One caveat: fences reach people at home less well because phones are on home Wi-Fi.
Key Objective #2 - Shifting user experience
Three ways to put 2026 on the ad
luxury, 2026Twice the $4M+ listings of any agent
A · The title
Leads with the ranking. Simple and proud.
B · The numbers
Speaks straight to a homeowner thinking about selling.
C · The place
Names the neighborhood, the lean from slide 6.
Every brand ad sends people to your homepage
You asked about site retargeting. It's already running, since 9/17. The fix starts with what the ads say and where we send them.
Today
All 64 brand ads land on the danagreenteam.com homepage. Two of the four spots carry no tracking tags (UTM), so those visits look like direct traffic in your analytics.
What we'd build
A 2026 year-in-review page Jen can send people to: your numbers, two or three recent results, and one ask: “Thinking about 2027? Get a private valuation.”
Then
Every brand ad points there with tracking tags. Your listing ads already land on each home's own page. Keep that.
Give AI one plain page it can quote
We've published 95 guides this year, and we write them for AI answers: plain, specific and sourced. We recommend the same for your 2026 story.
A 2026 results page
Plain text, Jen's sourced numbers, the MLS source line under them.
A short FAQ
“Who is the top luxury agent in Lafayette?” answered in one sentence with the source.
The same lines everywhere
Site, ads and Compass profile say it word for word.
Who is the top luxury agent in Lafayette? In 2026 the Dana Green Team sold twice as many $4M+ listings as any other agent, and every one sold at or above asking.Source: Contra Costa MLS, Lafayette detached $4M+, 2026 through 10/16
What we need from you
